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Pepsi at 125 is timely and timeless | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Sheima Benembarek

“Try the product! We have a taste advantage.” If you happen to be an avid Coke drinker and you come across Sassan Jahan at a party, that’s what he would tell you to turn you on to Pepsi. That is, if you pushed him to. The PepsiCo Canada CMO respects different preferences but, he repeats with a growing smile, Pepsi definitely tastes great. And for him and his branding team, it’s just that simple.

http://strategyonline.ca/2023/07/10/pepsi-at-125-is-timely-and-timeless/
 

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